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10 Jan

Top 7 Beauty Trends For 2018

Top beauty trends for 2018

Top beauty trends for 2018

The year 2017 was full of amazing innovations, new brands, and highly-anticipated launches that transformed beauty, proving that the beauty industry shows no signs of slowing down anytime soon. This past year is hard to top, but we’re more than ready to say goodbye and dominate the new year! You know what they say, “New Year, New Beauty.” 2018 is the year of game-changing beauty trends from high-tech gadgets, to barely there foundations, and masking taken to a whole new level. Today on the blog, I’m sharing the top 7 beauty trends you’ll need to keep on your radar for 2018!


1. Beauty Gadgets & Anti-Ageing

Best Beauty Gadgets At Home Nuface Dermaroller

(Image Source: Pinterest)

Portable at-home beauty gadgets will be all the hype in 2018, especially when it comes to the ageing population. Brands are launching new and improved beauty gadgets that will limit those pricey dermatology visits. Think the Derma Roller, but on a whole new level. With new innovations like the  GloPRO Microneedling Regeneration Tool, customers are now able to address their anti-aging skin concerns without the use of lasers or chemicals. Some even turn to this in-home treatment rather than botox, claiming it’s 540 microneedles help rejuvenate your skin and create a younger appearance. 2018 is all about releasing new cool gadgets and in-home beauty treatments so consumers can treat their skin concerns at home rather than going to professionals and laser clinics.

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2. Glitter Looks 

Glitter Makeup Trend KKW Glitter Glosses Eyeshadow

(Image Source: KKWPinterest)

2018 is all about the sparkle. One of the biggest makeup trends this year will be glitter..think glittery eyes, glitter lips, and glitter highlighters! Brands like Pat McGrath are continuing to release glitter products, GlamGlow recently released their highly anticipated #GlitterMask, following another glitter mask by Too Faced and the list goes on. On the spring runways, designers incorporated glittery elements into the makeup looks like crystals dotted on lash lines at Jeremy Scott, glitter stripes on the eyes at Anna Sui, and gold leaf liner at Zimmermann.

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3. Sustainable Beauty Packaging 

Eco-Friendly Sustainable Beauty Products Packaging

(Image Source: Content Beauty & Well-Being)

Beauty brands and consumers are continuing to push for sustainable packaging and products in the New Year. For as long as I can remember, opening a new beauty product takes me quite some time..peeling off all that cellophane and plastic just to get to the box. And no matter how beautiful the packaging is, it will still end up being thrown in the trash at some point. Personal care and beauty products are estimated to account for about a third of all landfill waste. The beauty industry goes through trends of making eco-friendly packaging, but still has yet to make the trend into a long-term commitment. It will be a challenge, but some brands are bringing attention to this issue by collaborating with recycling companies to spread the message (see Remi Cruz’s recent campaign here.)Other brands have already released eco-friendly products such as Burt’s Bees Lipstick, Kevin Murphy, Aveda and Kjaer Weis, where almost everything from blush to eyeshadow is refillable. If you want to join the movement and support eco-friendly products, I’ve included some of these products below! Another small thing you can do is find brands that offer return-for-rewards systems such as Lush, where you get a free face mask once you’ve returned 5 signature black pots to any of the store locations.

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4. Clean Beauty 

best non-chemical skincare products non-toxic mascara

(Image Source: Allison Marks Skincare)

I’m looking forward to seeing more clean beauty in 2018. Dangerous chemicals such as parabens, sulfates and silicones are found in many personal care and beauty products on the market today. Many studies have proved that these chemicals are linked to serious health problems such as breast cancer. More brands have joined the clean beauty train and started developing natural products free of harsh chemicals. Some of my favorite toxic-free brands are Juice Beauty, Ilia, Herbivore Botanicals, RMS Beauty, and Josie Maran.

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5. Water Foundations 

water foundation 2018 beauty trend

(Image Source: Pinterest & Maybelline)

Who doesn’t love weightless foundations? This year, water-based foundations are on the rise, with focus on real skin rather than full-coverage, matte looks. We’re all waiting for the highly anticipated launch of the Ordinary’s Watercolor foundations, a formula that is supposedly thinner than water. Crazy right?! The formula will be oil-free, thin, and feel like a translucent skin tint rather than actual foundation.


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6. Game Changing Masks 

Jelly Face Masks Lush Foil Mask Reviews

(Image Source: Pinterest & Nudie Glow)

Multi-masking is so 2017. And so are sheet masks. This year is all about all types of new masks created specifically for your body parts such as chest, arms, hands, pretty much any body part you can imagine! We’re also going to be seeing a lot of new formulas and innovations such as dry masks, glitter masks, foil masks and even jelly masks! Estee Lauder recently released a brand new Advanced Night Repair Concentrated Recovery PowerFoil Mask, which is 25 times more effective at penetrating the deep layers of your skin with anti-ageing properties. Splash masks are also expected to gain popularity, inspired by the Korean bathhouse tradition where you splash the treatment on your face for about 20 seconds before rinsing off. And to top it off, there’s even mask primers. No need to perform at-home steaming to open those pores anymore! This innovative product by Origins specially preps your skin for any mask treatment, so you get optimal results and benefits.


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7. Facial Rollers 

Jade Roller Use Benefits

(Image Source: Pinterest & wsbuzz.com)

Waking up with tired eyes and puffiness is the last thing you want before starting your day. Facial rollers were all the hype this past year, but are expected to become even more popular in 2018. What’s not to love? You stick it in the refrigerator the night before and roll your way to refreshed, plumped skin in the mornings. The Jade Roller dates way back to seventh-century China, and today the healing stone is still considered one of the best facial rollers on the market. And if you’re looking to get into the deeper layers of your skin, there’s the derma roller aka one of the hottest at-home beauty tools on the market. This handheld device features hundreds of tiny needles that can be gently rolled around your face to reduce the appearance of wrinkles, discoloration, and tighten the skin. Other notable brands include the Nurse Jaime Facial Roller which is made with 24 massaging stones and can be used multiple times a day.


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  • La Bijoux Bella | by mia

    Wow 😳 all the good stuffs … I would love 💗to try the Brighten Instant glow mask. That seems like something my skin really needs right now! 💗👍🏼💗

    🌸🍃LA BIJOUX BELLA 🌸🍃| By Mia | A Creative Lifestyle Blog

    January 10, 2018 at 10:48 am Reply
  • Shannen C

    Loooove all these trends! Can’t wait for all these new tech beauty gadgets..that makes me most excited!

    January 10, 2018 at 1:24 pm Reply
  • Cassie

    Yess I’m loving where masking is going!! So many innovative masks out there..I wonder what they will come out with next lol!

    January 10, 2018 at 1:25 pm Reply
  • Linda Tran

    I love glitter so I’m excited for the glitter trend!


    January 10, 2018 at 3:02 pm Reply
  • Comfy Cozy Up

    Interesting stuff…that facial roller got me intrigued. I have the clean face look as well.

    January 10, 2018 at 3:18 pm Reply
  • Briana

    Great suggestions! I so love the products you featured, I have to try!


    January 10, 2018 at 5:21 pm Reply
  • docdivatraveller

    I am looking forward to clean beauty and glitter!

    January 10, 2018 at 6:28 pm Reply
  • Christine Kong

    I am all about skincare right now and been focusing on some new products too. I love NuFace and I was looking into other facial massagers and rollers. I also love Tata Harper because of how natural their products are. Thanks for sharing these as I need to start looking more into labels and ingredients. xoxo, Christine

    January 10, 2018 at 7:46 pm Reply
  • yvonne

    Love all the trends and tech gadgets. I especially love the clean beauty idea. I would love to try the water-based foundation.
    xo Yvonne

    January 10, 2018 at 11:30 pm Reply
  • Ewa Macherowska

    Absolutely love it! Thanks dear! x


    January 11, 2018 at 1:35 am Reply
  • Ashley Schuberg

    Love this post! Excited to see all the new face masks released in 2018!!




    January 11, 2018 at 5:30 am Reply
  • Ashley

    I actually just ordered a beauty roller and can’t wait to try it out!

    Le Stylo Rouge

    January 11, 2018 at 8:42 am Reply
  • Sophie Atieno

    The glitter looks are amazing. I also really love the clean beauty.

    January 11, 2018 at 9:16 am Reply
  • sharon wu

    I’ve seen those beauty gadgets everywhere but haven’t gotten a chance to try them for myself! Will have to look into them. I always love a pretty glittery eye! xo, sharon


    January 11, 2018 at 9:39 am Reply
  • Ellese

    This article captured everything I love right now in the beauty industry!!! I am obsessed with how technology is being infused seamlessly into beauty routines. Tria is probably my long-time favorite brand that has been using tech for anti-aging. I also a big “clean” beauty addict. Tarte and Tata Harper are my BFFs. Such a great post, babe! Thanks for sharing! Xo,


    January 11, 2018 at 10:31 am Reply
  • Miki

    I love this post. I am always looking to try new products in beauty and improve my fickle skin. I recently got NuFace and love it. These are great recommendations and I’ll have to check some of these masks out!


    January 11, 2018 at 11:57 am Reply
  • Courtney Hardy

    These trends look awesome. I love the glittery eyes.

    January 11, 2018 at 12:27 pm Reply
  • Daria

    Amazing beauty trends! I love glitter makeup!




    January 11, 2018 at 1:09 pm Reply
  • Hayley Larue

    Yes! Facial rollers and masks are my favorites right now! Also microneedling! <3


    January 12, 2018 at 2:56 am Reply
  • Nina

    I’m excited for the glitter trend ! Thanks for sharing all these trends babe!


    January 12, 2018 at 5:50 am Reply
  • Ankita Bardhan

    I am super excited for the glitter eye looks and facial rollers and heavy duty masks!
    Hope you’re having a lovely weekend! :)

    January 12, 2018 at 6:47 am Reply
  • Millie | Queenmillie

    Loving this round-up! I definitely agree! I would love to see more clean make-up and great beauty masks!! Great post Jessi x

    Millie x

    January 13, 2018 at 9:48 am Reply
  • Saida - She talks Glam

    I recently got a Laura Mercier water based foundation but I am not sure it’s the right fit for me, will have to give it another chance before writing it off. These facial rollers are pure luxe, so so pretty!!! Hope you are having an amazing week, beautiful Jessi. Much love from England,

    Saida | She talks Glam

    January 14, 2018 at 10:28 am Reply
  • Jenelle

    Yes! I so want to try Nu-Face and some jade roller type of goodness this year. And the Gua Sha method, I want to get my hands on one of those to try too! Love love love rms! Such good and healthy products!
    xx Jenelle

    January 15, 2018 at 1:58 am Reply
  • Jessica

    Oh wow, 2018 sounds like a really exciting year for beauty trends. Loving the glitter looks, so fabulous.

    Jessica | notjessfashion.com

    January 15, 2018 at 5:04 am Reply
  • Jen

    Hi Jessi! I just recently got a jade roller. Do you use it with anything or by itself and just roll away? :) p.s. you have beautiful skin!

    January 15, 2018 at 8:06 pm Reply
  • Taylor

    Loving these beauty trends!
    I definitely need to up my makeup and beauty game!

    February 12, 2018 at 11:40 pm Reply
  • Kat T

    Totally agree with your opinion about sustainable beauty packaging!

    March 19, 2018 at 5:51 am Reply
  • Smithsology

    I love these beauty trends. I must say oppy eyes, natural makeup will be the trend this year.

    June 10, 2018 at 7:17 am Reply
  • Maris

    Love the Foreo. i’m catchu-up as soon as I can with this one!

    July 15, 2018 at 2:44 pm Reply
  • France


    Interresting, I don’t know if I can find this similar product in France…any idea?


    September 19, 2021 at 6:49 am Reply

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