Scent has always been an incredibly powerful thing for me…what I love most about it is that a given sent can take you back to the exact time and place it’s associated with, like a time machine, transport you back into some of your happiest memories with the people you love most. The scent of the first perfume my mother bought me takes me back to our first family trip to Paris, the smell of salt water takes me back to the beach where Gabriel and I first realized we were in love, and that’s what I love so much about the scent of Dreft baby detergent. I started using it to wash all of Alessandra’s clothes and blankies before she was even born, and I would fantasize about what it would feel like to hold her in my arms. It’s such a soft, subtle scent, not overly sweet or fruity, but fresh and gentle. Its iconic scent was actually formulated to resemble the indescribable smell of babyhood- just like a newborn baby! It’s also the #1 recommended detergent for babies by pediatricians because it’s so gentle on their sensitive skin.

When Alessandra was born, the soft smell of Dreft detergent quickly became the scent I associated with her, with our cuddle time, which was even better than I had dreamed it to be. Her tiny body, the way she’d cling to me while feeding, her sweet cooing sounds, there’s really nothing better in the world and I’ll forever cherish this sweetest time of life. The newborn baby smell and the scent of Dreft is more than just a smell for me- it’s those memories and that indescribable feeling of being connected with your baby.

My husband and I have to travel a lot for work, sometimes we can bring Alessa along, but sometimes we have to leave her behind, and that’s been the hardest thing for me as a new mom. I’m always worried she’ll need me and I won’t be there for her, or maybe she’ll think I’ve abandoned her, or maybe she’ll just do something new and amazing and I won’t be there to witness it. What has helped a bit with this separation anxiety of mine is bringing along a small swaddle blanket of hers that’s been washed in Dreft. It makes me feel more bonded and connected with her even while I’m away and transports me right back to her nursery, with her in my arms. And I’m not the only who feels this way. A recent Dreft survey found that when they are apart, 87% of parents agree that the Dreft scent helps them feel more connected and closer to their little one.

Dreft is such a great baby care essential that I like to recommend to my expectant and new mom friends and family. If you purchase Dreft purtouch on Amazon.com now, you can save $2 on your first Subscribe & Save order!

This post was sponsored by Dreft.