One of my favorite things about fall and winter is CASHMERE! I love how luxe and cozy it feels against my skin, I love how you can dress it up with a leather skirt or down with denim… I love throwing on a big oversized cashmere sweater at home with nothing else at all, cuddling up on the couch and watching my favorite movies. Cashmere, to me, represents a life of comfort, class, and understated luxury…
For years now I’ve been working with 360 Cashmere. They’ve become one of my absolute favorite brands and kind of an extended family to me. I love what they represent, I love their product, and because it’s a family run business, everything is done with heart and extreme attention to detail. A few months ago, they told me about a new line they were launching called Naked Cashmere…the highest quality staple cashmere pieces, but for a fraction of what they normally cost, and if that wasn’t already impressive enough, they got Kate Moss to be the face of the brand! Peter Lindbergh shot the official campaign with Moss in the South of France and the imagery perfectly captures the relaxed luxury that they wanted everyone to be able to experience.
I was incredibly flattered when the brand approached me to lead the launch of the social media campaign to help raise awareness around NAKED. I’ve been looking for ways to expand beyond blogging, have creative directed campaigns for a few other brands in the past, and have discovered it really is a passion of mine. I love helping create a look, a feel, a culture for a line, helping the consumer to imagine how each product will feel and will make them feel when wearing it. I love the art direction and styling aspects, working alongside the photographer and model/talent to create an energy in each photo that evokes the essence of the design. In this case, each Naked sweater was crafted for comfort and intimacy. So I called a few of my close girlfriends to help pioneer this campaign, we head to the beach, got cozy in our cashmere, cuddled up and shot some photos! We had the most fun and relaxed shoot day ever, and I think that really shines through!
One of my favorite pieces from the Naked Cashmere line is this Goat Shawl..perfect for the cool autumn nights where you wish you had something warm to throw on! This piece is so versatile..it can be a shawl, sweater or blanket.
Love the ribbed detail and fit of the Josie Sweater by Naked Cashmere! Now that the weather in Cali has calmed down, this will be my go-to cardigan to layer for the cool nights.
My girls and I have been living in the Irina Sweater!! For me, the perfect cashmere sweater should be a good balance between casual and sexy, but nothing too over the top. I love the oversized feel of this sweater and the off-the-shoulder feature!
How beautiful is the soft ribbed detailing on the Sia Sweater by Naked Cashmere!! I love pairing this sweater with a good pair of denim or tucked into a leather skirt.
You are SO gorrgeous!!! *_*
P.s I really love the grey sweater!
xo Vanessa from http://www.Trendique-Magazine.com
Thank you babe!! So glad you loved the photos! And yessss isn’t it amazing?! It’s the Irina Sweater from Naked Cashmere..link here :) http://www.nakedcashmere.com/irina
Girl, you are a total smokeshow! I love the feeling of cashmere against my skin as well, you captured it perfectly!
Aw you’re too sweet girl!! So happy you feel the same!! <3
La Bijoux Bella | by mia
So cute and adorable . . . So fun and beautiful! :)
You did it fabulously again Mademoiselle Jessi! :)
La Bijoux Bella | by mia
Thank you Mia!! Glad you enjoyed the photos! You would love these pieces Xx
How cozy and gorgeous do you look here?! Love this!
Le Stylo Rouge
hahah right?!! All the pieces are so cozy and soft babe!! You would love them <3
Such beautiful pictures! I love the sweater
Thanks for stopping in girl!! Hope you’re having a great week :)
Nothingggg better than cashmere! PS this is the prettiest group of girls ever!
Right?! Glad you agree love <3 These pieces would look stunning on you!!
Amazing pictures babe!! Love all the pieces ..they look SO cozy!! xoxo
Thank you Laura!! SO happy you loved all the photos <3 All the pieces are incredibly cozy and soft :)
I’m absolutely in love with these pieces. I’m excited to pick up a few pieces for my mother in law and myself. Thank you for this amazing blogpost!
Yayyy!! SO happy you liked all the pieces babe!! I’m sure you and your mother in law would LOVE them :)
Here are the links for the pieces from the shoot:
Omg you girls look STUNNING!! Such a beautiful location and loving all these pieces..all so luxurious !! xo
Aw thank you for your sweet comments babe!! So happy you liked the shoot! Will be posting more from the campaign soon Xx
What a fun campaign!! Definitely need to check out NAKED Cashmere… you all look sooo cute and cozy on the beach!! Love how these photos turned out babe : )
Yayyy glad you enjoyed the photos love <3 These pieces would look amaaaazing on you :) Xx
Love love love this post!! You girls all look so confident and amazing, kind of jealous haha! Great marketing and great post Jessi x
Aw thank you for stopping in Millie!! SO happy you loved the post and I hope you check out some of the pieces from Naked Cashmere :)
These photos are absolutely stunning!! Love all these cozy sweaters against the beach backdrop…simply beautiful! Xo
Thank you Nicole!! I’m glad you loved the shoot!! You would look killer in these pieces too babe!! Xx
Stunning goals! These photos are beyond words. You all look gorgeous!
Thank you Raysa!! So happy you enjoyed all the photos!! More from the shoot coming soon Xx
I meant gals**** ??
This sweater looks so comfy! Beautiful photos!
Thanks Violette!! Glad you liked the photos :) And yesss the comfiest cashmere..you would love all the sweaters babe!!
The sweater is amazing
Love the photos
Thanks for stopping in girl!! More from the shoot coming soon Xx
This looked like a fun campaign. I am pro promoting brands that you wear and know very well their ins and outs
That’s amazing love <3 Thank you for supporting as always :) Hope you're having a great week!!
I feel the same way, cashmere is so soft and warm and perfect for the cooler temps. These photos are beyond beautiful and all of you ladies are so stunning. What a gorgeous location to highlight and feature this cashmere line. Can’t wait to check it out! xoxo, Christine
Right?! The Cali weather has been getting colder lately, so I love having these pieces to throw on :) So happy you loved the shoot girl!! Hope you find your perfect cashmere sweater Xx
looooove this shoot girl!! All of you look amazing! Can’t wait to see more from the campaign <3
Thanks hun!! SO happy you loved the shoot!! Will be releasing more photos really soon Xx
Such stunning photos and all of you are total babes! I saw a few of these photos on your Instagram and fell in love xo, sharon
Aw thank you Sharon!! So glad you loved the shoot :) You would look amazing in these pieces too babe <3
Maria | Looking Glass
Such beautiful photos, you did an amazing job! I want to get cozy on the beach now too haha x
Thank you love <3 So happy you loved the photos!! You would love these sweaters too <3
I think we’ll just go put on some cashmere sweaters and sit on the beach now. This should totally be an everyday normal outfit. BABES!
Gem+Elli | gemandelli.com
hahah yes babes !!! You two would look amaaaazing in these pieces <3
Absolutely flawless Jessi! Every shot is stunning and I can’t decide which piece I love more – I want them all (I think the shawl is in the lead though)!
Thanks girl!! So happy you loved all the photos!! And yesss the shawl is SO soft and versatile and I think you would love the Irina sweater too! <3
You look absolutely gorgeous! and nothing like a good cashmere, It’s such an essential piece!
Yesss exactly!! Glad you enjoyed the post babe <3
Aaw cashmere is definitively one of the best and comfiest materials for this season! I love this campaign and how you put attention on this great fabric :)
xx, Carmen – http://www.carmitive.com
Aw thank you love <3 Cashmere is always timeless and classic :) These pieces would look amazing on you too Xx
You are absolutely gorgeous! I also love cashmere and think that sweater looks beautiful on you :)
Thanks for stopping in Mariann <3 So happy you loved the post :)
Eva | dark-rebel.com
Love the sweater! And the pictures are just…PERFECT!
You look fab, girl
Aw thank you hun!! So glad you enjoyed all the photos…more coming soon!! Xx
Naked in cashmere is a good idea! Love all the photos :-)
– Lily Kanaya
Right?! Always haha :) Thanks for stopping in love <3 Hope you had a great weekend!!
Aurelie | Surface85
OMG! You all look GORGEOUS! The sweater looks so soft, I want one :)
Aurelie | http://www.surface85.com
Thays Dos Santos
You guys are all so gorgeous! Love the photos <3
You look gorgeous. Great shots! There’s nothing better than the touch of cashmere against your skin in the winter.
What size of the Irina sweater are you girls wearing? Looking to buy one that fits the same way! Im normally a size 2 and can’t decide if I should get a Small or a Medium to have it fit the same as in these photos!